Online store
Linnélys
A linen store that feels like a summer house by the sea. We created the imagery, designed the store and built a custom Shopify theme.
The imagery
Lime plaster, light, sea and linen. Its own image world sets the tone before anyone sees a product.
The store
Calm and clear, with room for the products. Visitors find their size and colour quickly.

On the phone
Most visitors buy on their phone. So the mobile store is the starting point: big buttons and a buy button that stays put.

The label
Fabric and care sit on a woven label, just like in the real garment. One idea, repeated across the store.

LINNÉLYS
- Fabric
- Linen-cotton
- Care
- 30°
What we built
- Custom Shopify theme based on Horizon
- Bilingual: English and Thai
- Wishlist and a sticky buy button
- Product label built from the product data
Mood images and motion made for Linnélys. Product photos from the suppliers.
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