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Linnélys

A linen store that feels like a summer house by the sea. We created the imagery, designed the store and built a custom Shopify theme.

The imagery

Lime plaster, light, sea and linen. Its own image world sets the tone before anyone sees a product.

The store

Calm and clear, with room for the products. Visitors find their size and colour quickly.

On the phone

Most visitors buy on their phone. So the mobile store is the starting point: big buttons and a buy button that stays put.

The label

Fabric and care sit on a woven label, just like in the real garment. One idea, repeated across the store.

Woven Linnélys label on linen

LINNÉLYS

Fabric
Linen-cotton
Care
30°

What we built

Mood images and motion made for Linnélys. Product photos from the suppliers.

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