Getting found in ChatGPT and Google AI
More and more customers ask an AI. How does that assistant choose to mention your business? What works and what does not.
More and more people no longer search with loose keywords but ask ChatGPT or Perplexity a full question, or get an AI answer at the top of Google. Those answers often name a few businesses. The question is: how do you get among them?
How an AI picks a business
AI search engines combine what they can read about you: your website, your Google Business Profile, reviews and mentions on other sites. The clearer and more consistent that information, the higher the chance you get mentioned.
What you can do today
- Describe on your site in plain sentences what you do, for whom and where
- Answer real customer questions on separate pages, with concrete answers and prices where possible
- Add structured data (schema) for your business, services and FAQs
- Earn reviews and mentions on trusted sites in your industry
- Keep your details identical everywhere: name, address, phone, opening hours
What does not work
Stuffing copy with keywords, having hundreds of pages written by AI without real substance, or promises you cannot keep. AI systems keep getting better at recognising thin or copied content.
SEO is the foundation
The good news: what works for AI search is largely the same as good SEO. A fast, clear site with real answers, a strong business profile and a good name in your industry. Get that right and both will find you.
