Insights
Answers to the questions business owners ask us about websites, search visibility and automation.
A website for freelancers: what do you really need?
As a freelancer you do not need a big agency, but you do need a site that builds trust. What it should show, what it costs and when one page is enough.
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Having an online store built: what does it really cost?
The build is only part of the bill. What an online store costs once, what comes back every month and how to compare quotes properly.
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A website without a subscription: how does it work?
Many web builders charge a fixed monthly fee. It can also work differently: pay once and the site is yours. What that means, and which costs remain.
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WordPress or a custom website: which suits you?
WordPress runs a large part of the internet, but it is not always the best choice. The differences in speed, maintenance and cost side by side.
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What does a website cost in 2026?
From €500 to €15,000: where does the difference come from, and what do you actually need? The amounts, the build-up and the questions to ask.
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Local SEO: how to get found on Google Maps
For hairdressers, installers and restaurants, Google Maps often matters more than the website itself. The checklist that makes the difference.
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Getting found in ChatGPT and Google AI
More and more customers ask an AI. How does that assistant choose to mention your business? What works and what does not.
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Automation for small businesses: 7 tasks you can hand over
Forwarding enquiries, confirming appointments, chasing invoices: seven tasks you can automate today, and how to calculate what it delivers.
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