Local SEO: how to get found on Google Maps
For hairdressers, installers and restaurants, Google Maps often matters more than the website itself. The checklist that makes the difference.
Anyone searching "hairdresser near me" or "plumber Haarlem" first sees a map with three businesses. Those three spots get most of the clicks. Whether you are among them depends mainly on three things: how relevant you are, how close you are and how well known you are to Google.
1. Fill in your Google Business Profile completely
- The right primary category, plus secondary categories that genuinely fit
- Opening hours, including public holidays
- Your services or products with short descriptions
- A phone number and a link to your website
- Real photos of your premises, your team and your work
2. Reviews, and replying to them
The number of reviews, how recent they are and whether you reply all count. Ask for a review after every job, with a direct link. Reply to every review, including negative ones, briefly and personally.
3. Your website backs up your profile
Google checks whether your website confirms what your profile says. Put your name, address and phone number on your site exactly as in your profile. Create a page per service, and if you work in several places, a page per place with real content, not copied text.
4. The same details everywhere
Your business name, address and phone number must be identical everywhere: on your site, in your profile, in directories and on social media. Small differences make Google unsure who you are.
5. Stay active
- Post regular updates or offers in your profile
- Answer questions people ask in your profile
- Add new photos when you do something new
How long does it take?
A well-completed profile can make a difference within a few weeks. Higher positions in a busy market usually take three to six months of reviews, content and mentions. Want to know where you stand? Request an SEO audit and get an action plan ordered by what pays off most.
