A website for freelancers: what do you really need?
As a freelancer you do not need a big agency, but you do need a site that builds trust. What it should show, what it costs and when one page is enough.
As a freelancer, clients find you through word of mouth, Google or your business profile. Either way, they look you up before they call. A good website does not need to be big; it needs to make clear quickly what you do, for whom and how to reach you.
What your website should show
- What you do, in one sentence a client understands
- Who you work for and in which area
- A few examples of your work or projects
- A photo of yourself: people choose a person
- How to reach you: call, WhatsApp or a short form
- Client feedback, if you have it
Is one page enough?
For most freelancers, yes. One well-built page holds everything a new client wants to know, and on a phone it is quick to scroll through. More pages make sense when you offer several services people search for separately, such as “bathroom renovation” and “leak repair”. A page per service then helps you get found in Google for each one.
Getting found in your own area
- Create a Google Business Profile and fill it in completely
- Use the same name, phone number and town everywhere
- Ask happy clients for a review
- Mention the places you work on your site, in plain sentences
What it costs
Building it yourself with a website builder costs little money but takes time, and you pay every month. If you have it made, it can be a one-off payment. At Velora Studios a one-page website costs €500 excluding VAT until 1 December (normally €1,000), with copy we write together with you, a contact form and the technical SEO basics. Hosting and domain are charged once a year at cost.
Mistakes we often see
- A vague opening line, so nobody sees what you do
- Only an email address, no phone number or WhatsApp
- A site that reads badly on a phone
- Not a single photo of yourself or your work
- A site that has not been updated in years
How to start
Write down in a few sentences what you do, for whom and where, and collect five to ten photos of your work. With those two things a site can be up quickly. With us you see a free demo in your style within 24 hours, and you only pay once you approve it.
